Jan 03

Brand Marketing Online

Marketing No Comments »

Gucci. Calvin Klein. Sony. Samsung. Mercedes Benz. Ford. The Body Shop. Maybelline. Brands. Brands. Brands. They say money makes the world go round. I say brands makes the world spin in its axis.

As a buyer, I will not deny that I am saving my money to buy the latest winter fur coat that Dolce & Gabbana will sell. I will spend the last cent until my credit card reaches its limit just to buy the latest iPods and mobile phones that BlackBerry and Apple will release in the market. But of course when there’s a Spring Sale at Macy’s, you can count me in and I’ll spend my current paycheck to buy that vintage-looking Christian Dior sunglasses that’s for 50% off.

People are all brand conscious, whether they like it or not. Brands is something very important because it speaks the quality of the commodity, or to the socialites they buy the product of that brand because of the mere fact that it is known to be expensive, whereas to others, these are the brands that they have to avoid because they do not have enough money to pay for it, or they can wait for the sales so they can use their cash cards or their credit cards to get it.

Brand marketing online. Do you have any idea how difficult it is to choose for a brand name? Giving a brand name to a product is as difficult as persuading someone to buy your product especially if it has not yet established a name in the industry. This is even harder if you are thinking of venturing into the world of Internet Marketing.

Brands are usually the first thing that a consumer checks and that is what he will easily remember. So apart from creating the best goods and having the best ideas on how to promote this product, it is also important to pick out the most exceptional brand name that will carry the company as long as it exists.

There are several tips that can be followed in creating a brand for your company. It is best that your company chooses a brand name that is unique, short, can easily be spelt out and can easily be remembered. People’s likes and dislikes are very outrageous. Perhaps, there will be some people who will think your brand name is so common, yet to others it is very surreal; there will be a number of people who might say the brand name that you chose is weird and doesn’t suit the product that you are trying to sell. It is best that you consult other people’s opinion before you close your options on the brand name that you will baptize to the fruits of your labor.

Also give into consideration that not all people who uses the Internet has a mind similar to that of Einstein, so better choose a word or group of words that can easily be spelled and uttered at the same time. If you are not French and your product is not even close to being related to French people in any way, don’t use a French word or name for your product because it is very difficult to spell out and pronounce.

Aside from giving a brand name, remember that you are using the Internet to advertise and sell your product. You also have to have the best team who knows how to design your website artistically. You must create an incomparable domain name, logo, articles and a whole lot more that will attract your target market as well as other people who are just passing by your website.

Andrea Trivilegio is one of the writers of AgentsofValue.com. Andrea is a Mass Communications graduate and has background with Advertising and Public Relations. She is into feature writing, newswriting and press releases, and blogging, but she can be easily trained to write other types of articles also.

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Dec 13

Three Affordable Ways To Build Your Brand Image Online

Brand Identity No Comments »

At the heart of every successful small business is a brand. What a brand is and how to build it is something that a lot of small businesses owners are keen to understand.


There are different aspects of a brand such as:

The brand identity. This is how your company looks and is achieved though the logo and brand colours.


The brand promise. This is the essence of what the company offers customers and how it positions itself. For example, the brand promise could be an offer of superb customer service or to offer the best value.


The brand experience. This is what customers or prospects experience when they interact with your company or your product.


The brand image. This is the internal and emotional reaction consumers have to your brand. It is impacted by what they see in your brand identity, where they see your brand, how they perceive your brand promise and if they have had a brand experience.


There are a number of ways that small businesses can use the internet to build their brand image. In this guide, we will focus on three


1. Put your business on the iPod


A video advert is the ideal medium in which to showcase your brand identity and to give consumers a feel for your brand promise and experience. Imagery and music in a video can immediately bring your brand to life in a way that email or printed communications struggle to do.


The problem for small businesses is that the cost of adverts starts at least $5,000 or $10,000. However, a Movie Brochure, costing a few hundred pounds or dollars, is a far more affordable way for small businesses to bring the business or product to life. Everyday Biographies is a gift company specialising in ghost writing childhood memories and autobiographies. It is a service which is a popular 60th or 70th birthday gift.


To bring their service to life, the agency, Marketing Small Business created a movie brochure for Everyday Biographies so that customers could view it on the site in order to experience the brand and the brand promise; email the link to family and friends who would be interested in buying the service as a gift or download an mp4 version to video iPod to enable customers to show friends and family away from the PC.


Associating the brand with the latest technology has created a very positive brand image. While enabling customers to show the service to others via their iPod made it easy for others to market the company via word of mouth and recommendation.


2. Market your business on You Tube


Once you have a a video such as a movie brochure for your business or your product, you can tap into the enormous video community on You Tube. Visitors to You Tube search for content across a wide range of topics. You can upload your movie brochure and assign relevant tags to it, which means it will appear to people who are searching for content similar to your movie brochure.


Everyday Biographies uses You Tube as a means of increasing awareness and interaction with its brand. A Movie Brochure showcases the Wedding DVD service they provide and You Tube users can link through to the website to see more examples. Thousands of You Tube users have viewed the Everyday Biographies movie brochures, therefore achieving wider brand awareness at minimal cost. In addition to You Tube, small businesses can submit movie brochures to MySpace and Google Video.


3. Marketing on Stumble Upon


The ideal way to promote your brand is through word of mouth recommendation. Stumble Upon is a network of several million users who are interested in sites that are recommended by like minded people or are interested in making recommendations themselves.


The users download a toolbar and when they find a site that they like, they register it. This site is then recommended to others in the network. If your site is recommended, then you will receive large increases in traffic as the network guides people to your site. So how do you get recommended?


1. Luck. Someone on the network visits your site and recommends you

2. Promote your site. You can kickstart your presence by promoting it.

3. Register your site at stumbleupon.com and pay for people to find it. It costs around 3p a visit so an investment of $30 will send around 1000 people to your site. If 30 or 40 of these people bookmark your site as one of their favourites on stumbleupon, this will result in free referrals to you as people regularly visit the sites that others have bookmarked.


Many sites registered with Stumbleupon.com report receiving between 10 and 15% of its traffic from that source. If your small business has a compelling product and a website that users like, stumbleupon can dramatically increase your web traffic overnight and improve your brand image via word of mouth recommendation.

Evan Mangan is a former Head of European Marketing for Yahoo! Mobile and is Managing Director of http://www.MarketingSmallBusiness.co.uk , a marketing agency which makes major brand marketing techniques available to smaller companies. To view some movie brochures view some movie brochures visit http://www.marketingsmallbusiness.co.uk/movie_brochure_example.html

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Nov 25

New online brand identity for Maltese Estate Villa in Santorini

Brand Identity No Comments »

La Maltese Estate Villa, situated in Imerovigli, a traditional and picturesque village in Santorini, offers, through its expansive terraces, privilege moments of luxury to its guests, providing breathtaking views of the village, the natural splendor of the Caldera’s cliffs and Volcanic Islands and the unique sunsets of Santorini.

Part of the Relais Ch

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Oct 29

The Importance of Protecting Online Brand Identities

Brand Identity No Comments »

The advent of the internet has fundamentally changed the business landscape. In addition to allowing businesses to interact with customers more easily, it has also enabled them to build up strong brand identities relatively quickly and cheaply. Not only that, but businesses can operate around the clock, meaning that it is possible for people to shop online or view a company?s profile whenever they want to.

As with any business, branding is of utmost importance: it should be strong, concise and reflect the nature of the business. This is key since branding, in the form of a logo or website for example, is the first impression a customer will get of a business. And, without a well-defined identity, businesses will find it hard to attract and retain customers, and build brand loyalty.

Domain names are an important part of building up an effective online presence. Indeed, it is a business? unique online address and is the key for allowing customers to enter a business? website. Choosing the right one, therefore, is crucial. According to the experts, a domain name should ideally: reflect what the business does; be easy to remember; incorporate keywords that will help with search engine rankings; and not conflict with competitor domain names.

If chosen effectively, a domain name is a great branding tool that can help to boost the success of a website. In fact, if it contains keywords that are relevant to the industry the business is operating in, it can help to significantly drive traffic to a website.

Although there are a great many advantages to having an online presence, there are also certain risk factors that need to be taken into account. Ignoring, or being unaware of them can be disastrous for a business and its brand identity. Take cyber piracy, as a prime example. Cyberpirates or cybersquatters represent a big threat to the reputation of a business and can lead to loss of customers and sales.

Basically, they operate by registering different variations of a business? domain name, in order to direct internet traffic to their websites. They can also hijack a business? brand identity. This is less than ideal, especially when they could be re-directing potential customers to competitor websites, shady businesses or pay-per-click advertising sites.

One of the best ways to combat this is to register a brand under all the different domains available, like .com, .org, .net, etc. Registering variations of the business? name, including ones that contain errors or misspellings can also be a good move.

Another solution is to be constantly aware of the situation. By taking the time to review new domain names on a frequent basis, businesses will be able to deal with any arising issues swiftly and effectively. Employing the services of a reputable web hosting company can also help to eliminate any potential problems since they should have systems in place to avoid these incidents from occurring.

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

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